Test subject

And this time I'm not talking about my job.

I promised to take part in an audience study and have now fulfilled my duty. Last week a tape was delivered to me by Fedex - and not just any kind of tape, this is the self-destructing type. Or at least self-erasing type, I never knew they could make tapes that erased themselves while you were watching them which is got to be almost as cool as self-destruction.

I had to watch the tape on Sunday - not a day earlier, not a day later. I had to fill in a booklet of "consumer choices" before watching the tape, and another one (sealed) after watching the tape. And today I've just spent half an hour on the phone answering questions about the tape.

The seeming main purpose of the tape seemed to be a half-hour sitcom about three dads taking care of their toddlers (how modern). Nothing special, made me smile several times although not laugh - something I'd probably watch if there was nothing special on. There were also couple of short ad breaks - and although they lasted maybe two minutes total, they were the main focus of the questions on the phone. You know, how would you characterise this product, when would you buy it, what can you remember from the ad and so on.

Interesting process to see in itself, but boring enough so I don't really want to do it again.

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